Ep 36: How to Pioneer a Business Niche With No Template, Tobi Oredein

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Tobi Oredein is the Founder of Black Ballad; after having worked at some of UK’s leading magazines, she started the online publication out of the frustration of lack lack of and misrepresentation of Black British women. Black Ballad is a social enterprise committed to retelling and elevating the human experience of Black women in the United Kingdom. As the pioneering platform of its niche, the journey has been arduous BUT Rewarding & Necessary. In our conversation, we talk about some of the expected and unexpected challenges of running a niche that has no template to follow. We also go into the impetus of the business pivot from an open source to a paid membership and so much more.  



-        History of Slavery in UK

-        Cécile Kyenge, Congoleese Italian Minister of Integration

-        Black Disabled Woman’s Experience

-        Being Black and Woke – understanding that being woke is a journey , be careful not to criticize

o   Black culture being used as a tool for commerce

-        Jill Is Black

-        Challenges and triumps of pioneering a social enterprise

The Black Girl FestivalNicole Crentsil & Paula Akpan &

-        Books Mentioned – Why I Am No Longer Talking To White People About Race   by Reni Eddo-Lodge

-        Bible Scripture Jeremiah 29: 11

For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future




-        Instagram - @blackballaduk

-        Twitter - @blackballadUK

-        Personal Instagram – iamtobioredein

-        Personal Twitter –  iamtobioredein



“No one would give me a job, so I decided to give myself one” Tobi O

“Being a Business Owner Allows me own my blackness 24/7 and its so liberating” Tobi O

“Aim for the moon and you will sure land in the stars”



Affirmation Bracelets & Cuff now available for sale HERE



Mastered – Mude Productions

Music – Deep Hat, YT Audio Library 

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