Ep 37: How To Build And Scale A Business While In College

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Bidemi Zakariya is the founder of LSF|PR, one of the fastest growing full service PR agencies in Nigeria. More recently, she launched Luxe Digest, a Pan African content creation platform committed to high quality informational resource on African luxury. She has been awarded a number of prestigious awards like SME100 25 under 25, 100 Most Influential Leading Ladies in Africa amongst others; presently sits on the board of Rele Art Gallery. I thoroughly enjoyed talking and learning from Bidemi, our conversation spanned everything from the politics of business in Nigeria, to understanding the cultural nuances of operating a woman led business on the continent. She is definitely one too keep an eye on #quietpowerhousees

 

 

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TOPICS DISCUSSED

-        Learning how to run a business while still in school

-        How and what kinds of businesses you can start with the equivalent of $100/N3000 in Nigeria

-        How to get your first client

-        What to look out for before engaging a client

-        Understanding the mechanics of personal branding

-        Misconceptions of running a business in Africa

-        Challenges of Running a Woman led business in Nigeria – Ageism, Sexism, Societal expectations

-        Advice for young entrepreneurs starting out

 

CONNECT ON SOCIAL MEDIA   

-        Instagram – @bidemizakariyau

-        Twitter – @bidemizakariyau

 

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“Hype means nothing, You are only as good as the LAST thing you did” – Bidemi Zakariyau

 

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PRODUCED & EDITED

Mastered – Mude Productions

Music – Deep Hat, YT Audio Library 

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